Horizon Relief provides a creative way to raise money for those in need
I don’t know about you but some days it’s all I can take just to watch what’s happening in the Gulf. It’s made all the more difficult by the fact that our hands are tied when it comes to involvement in the clean up process. That’s not to say there’s nothing we can do to help, though. We just have to get creative. Visit the Georgia Conservancy website for ideas on how you can get more involved.
Speaking of getting creative, I am awestruck by the brilliance of Horizon Relief in marketing an otherwise unmarketable good for the benefit of coastside victims of the oil spill. Of what unmarketable good do I speak? Why, oil-fouled Gulf waters. Yes, Horizon Relief is bottling the oil/water and selling it - a “Vial of Opportunity” for a donation of $25 and a limited number of “Bottles of Hope” for a pledge of $1000. All the proceeds go to help out those who have been most affected by the oil spill: the hundreds of fishermen and commercial fishing industry employees who have seen their livelihoods lain to waste by BP.
While a bottle or vial of water from the Gulf is merely a desktop novelty, it serves as a fantastic way to raise money while simultaneously educating the purchasing public on the seriousness of this issue. Nothing like staring into a bottle of destroyed sea water to communicate the extent of this devastation. Well done, Horizon Relief.
